Why study Advertising?
Advertising is one of the most influential sources of creative ideas in popular culture. The storytelling techniques developed for advertising have changed the way we look at – and the way we find meaning in – everything around us.
Combining a critical examination of the impact of advertising messages with practical projects that develop ‘hands-on’ creative skills, the BA Advertising programme will prepare you for a rewarding career in advertising, brand management, corporate communications and/or public relations.
In most other universities, the subject of advertising is taught as either a sub-discipline of marketing (supplemented by instruction in graphic design), or as a specialised application of graphic design (supplemented by instruction in business and/or marketing strategy). To prepare our graduates for the demands of the market, we offer an alternative to this traditional curriculum and explore the subject of advertising as a corporate activity, as visual and digital communication, and as a form of social narrative.
Success in the advertising and branding industries depends on the ability to develop powerful narratives. In my opinion, too few programmes adequately address this in their curricula. The programme at Chester is unique in its commitment to assisting its students to develop these skills, and I would be surprised if their model was not copied by others.
Tim Sharp, Creative Director – Uniform
Advertising Theory I
The principles, strategies and practices of advertising and its role within a modern marketing plan, with particular emphasis on branding and corporate communications. (includes a major advertising project for a ‘live’ client)
Digital Media in Advertising I
Digital technologies and the ‘digital toolbox’ for the design of attractive websites and advertising artefacts.
Strategies for communicating ideas and meaning in a wide range of professional documents, situations and formats.
Advertising Theory II
Continued examination of the strategies and practices of design – relying on many ‘live’ briefs for advertising and corporate communications projects.
Digital Media in Advertising II
Advanced multimedia and design skills to for the modern communications media.
Advertising and Society
A critical investigation of advertising and the media on our perception of information and its implications for the individual and society.
Photography and Visual Communication
The use of advanced 2D visual communication techniques to design powerful images and narratives.
Experiential Learning in Design – or – Work-Based Learning
Six-week professional placement to gain practical experience in the application of acquired skills and to build an impressive portfolio of diverse advertising materials.
Advertising Campaign Project
Students undertake the design, planning and execution of a complete advertising campaign, including all aspects of client relations and project management. (a year-long project)
A formal, academic dissertation on a subject of the student’s choice.
Creative Practice in Advertising
Building on previous learning and experiences acquired from the programme, students will extend their capacity to generate ideas, concepts, proposals and solutions and to critically assess the quality of their ideas to advanced corporate communication briefs.
Innovative Practices for Corporate Communication
Advanced practices in the fastest-growing areas of advertising and corporate communications.
Assessment methods include in-class exercises, descriptive and/or critical writing assignments, individual creative projects/artefacts, reflective journals, individual and group practical projects and personal development planning. There is only one exam in the three years of the programme (in the first-year module Advertising Theory I).
The course will prepare you for a wide range of jobs including:
Jobs directly related to your degree:
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
Jobs where your degree would be useful:
You will be equipped with transferable skills which are valued by employers such as:
- the ability to express yourself clearly, both verbally and in writing;
- advance planning and strategic thinking;
- research, analysis and presentation skills;
- using your own initiative and thinking creatively;
- the ability to work independently as well as part of a team.
If you are studying this course on a combined basis you should look at options with both subjects.
For further information please visit:
Combined Honours Advertising
|UCAS points:||A minimum of 240 – 280 UCAS points or equivalent|
|BTEC:||BTEC National Diploma/Certificate: merit/distinction profile|
|Irish/Scottish Highers:||B in 4 subjects|
|International Baccalaureate:||26 points|
|QAA:||QAA recognised Access to HE Diploma, Open College Units or Open University Credits|
|OCR:||OCR National Extended/Diploma: merit/distinction profile|
|Extra Information:||The Advanced Diploma: acceptable on its own
Welsh Baccalaureate (core) will be recognised in our tariff offer.
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