13 Jun 2018

Permanent Marketing Consultant

Directline Group – Posted by AdminLondon, England, United Kingdom

Job Description

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way. And they’re helping us transform the industry we lead.

As part of this, we are now recruiting a Marketing Consultant to join the team in our Bromley office on a full time, fixed term contract basis.

Purpose of the role:

To support the Marketing Manager through comms development and execution, reviewing performance of media lines against plan & optimising as required, to deliver agreed business targets ensuring all parts of the business are engaged & executing as appropriate

What being a Marketing Consultant involves:

Being Creative:

  • Brief and develop creative work, and execute across media lines, managing marketing manager, compliance and legal feedback and cross business sign off process (including both internal and external approvals) to ensure final output aligns with  marketing comms objectives
  • Develop supporting content ( PR, Social and Experiential ) to align to brand and comms objectives as outlined in strategy


  • Co-ordinate development of messaging led by the propositions, brand and business teams to ensure this is fit for purpose to drive trading performance and brand objectives
  • Work with Financial promotions and legal teams on appropriate terms and conditions that support the creative and lead messaging, and co-ordinate implementation across agency and wider marketing teams

Media Line Management:

  • Ensure media bookings and schedules are implemented as per approved communications plan
  • Challenge media agency recommendations to ensure fit remains current within overall marketing plan and trading outlook
  • Control budget planners, flagging overspend /under spend and recommend actions

Campaign analysis:

  • Collate weekly KPI updates and interrogate results to help influence action plans. Provide interpretation and commentary on responses and forecasts and a summary of the DR activity on a weekly basis and for overall monthly summary reporting.
  • Analysis, reporting and interpretation of business performance to inform changes to overall marketing plan ( and inform testing strategy )
  • Share performance results and the impact on test plans with DL marketing, stakeholders, insight & effectiveness teams
  • Attend trading meetings as and when required to on marketing  performance and represent Marketing Manager where necessary

Cost centre coordination:

  • Support marketing manager in reconciliation of  product marketing budgets by managing and raising PO ‘s against agreed plans
  • Ensure PO’s are supplied and raise queries and challenge costs which fall outside of budgeted plan.

Capacity planning relationship:

  • Ensure marketing activity plans are updated and distributed monthly and inform impact of any changes across wider marketing  and operations team e.g. marketing insight, DM and CCO.

Provide Risk Management:

  • Ensure awareness and compliance of self and team with the rules and requirements of the FSA and any other relevant legal/regulatory/risk management frameworks

Key Competencies you’ll need:

Delivering Business Success:

Achieving Excellence

Providing Direction:




Working with People:

Building Understanding and Trust

Collaborating for Success

Gathering Information

Understanding Issues

Finding Solutions

Hours: 35 hours per week

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts – a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation’s best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Closing Date: Ongoing


How to Apply

Click the link above to apply .

Job Categories: Marketing. Job Types: Permanent. Job Tags: Job. Salary: Competitive.

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