13 Jun 2018

Full-Time Marketing Effectiveness Analyst

Directline Group – Posted by AdminLondon, England, United Kingdom

Job Description

At Direct Line Group, we’re shaping the future. With a mission to make insurance easier and better value for our customers, we embrace change in all its richness and variety. It’s not just what we do; it’s how we do it. We bring our whole selves to work every day and embrace fresh thinking – after all, Britain is constantly changing and to protect the nation, we adapt with it.

Across our diverse brands – including Direct Line, Churchill, Privilege and Green Flag – change takes many forms. We appreciate the knowledge and skills that each one of us brings to the business. It’s hard not to be inspired by the things that make us unique. Boldness, curiosity and enthusiasm go a long way. And they’re helping us transform the industry we lead.

As part of this, we are currently recruiting for an exciting new opportunity as a Marketing Effectiveness Analyst based within our Bromley office on a permanent basis.

Purpose of Role

Help the Direct Line for Business marketing team understand the impact individual media efficiency has on performance as well as overall campaign analysis. Helping to drive optimisation through innovative analysis and evaluation tools

Work closely with analysts from other specialist areas to understand business performance and drive decision making to enhance trading and strategic decision making

Support on wider annual planning tasks to ensure that media efficiency and ROI is firmly embedded in the strategic decision making process.

Key Accountabilities

  • Support the Direct Line For Business Marketing by providing insight through reporting to ensure that the business meets its marketing objectives across multiple marketing lines & channels. Ensure robust knowledge of the data sources and key drivers of marketing efficiency.
  • To help plan, drive and deliver media testing throughout the year working closely with media and measurement agency as well as incorporating view from other stakeholders
  • Work closely with reporting & insight teams outside of DL4B and the specialist functions within DL4B to help them understand key marketing performance drivers and provide them with key insights to influence and guide decision making.
  • Develop and maintain strong working relationships with matrix partners at all management levels in order to: set joint objectives that are regularly measured and monitored; provide direction and facilitate effective challenges to business performance
  • To interpret the analysis in order to create concise, insightful communications. Use insights and experience to help devise, develop, implement and maintain a user-friendly bespoke evaluation tool/dashboard that helps provide data led insight.
  • To continually accumulate and develop marketing effectiveness knowledge and expertise.
  • Demonstrate strong knowledge of the business, our processes and how our customers behave to understand the real world context of our KPIs and insight is actionable. Ensure this knowledge remains up-to-date by becoming a key member of the marketing team and the wider business.

    Skills/Qualities you will need

  • Previous experience within a similar role
  • Forecasting, Problem solving, numerate & analytical skills
  • Knowledge of using analytics tools such as Adobe sitecatalyst, tableau, google analytics or similar
  • Knowledge of econometric modelling and related methodolgies would be advantageous
  • Programming skills would be advantageous
  • Self motivated and a Fast learner
  • Stakeholder management and communication skills
  • Good planning, organisation and time management skills together with an ability to approach tasks in a logical and methodical manner
  • Competent with Excel, PowerPoint and Word


35 per week, Monday to Friday

Closing Date

29th June 2018

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts – a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation’s best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Closing Date: Ongoing


How to Apply

Click the link above.

Job Categories: Marketing. Job Types: Full-Time. Job Tags: Job. Salary: Competitive.

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