29 Jun 2017

Full-Time SEO Manager

Directline Group – Posted by AdminOrpington, England, United Kingdom

Job Description

SEO Manager

The Opportunity

We’re working towards becoming the UK’s number one retail general insurer and we’ve got a lot to be proud of. Not only are we home to some of the best known names in the insurance industry, like Direct Line, Churchill, Green Flag and NIG, we’re also just at the start of our journey. Which means we have an opportunity that very few businesses ever have: to take a completely fresh approach to the way we do business. And we have the right people in place to help us do it.

Digital is in the driving seat. And we’re taking the lead. We’re turning our brands into digital leaders. We’re here to revolutionise how people use our products and services.

Work with us, and you’ll find an in-house role with an agency feel

We now have a vacancy for an SEO Manager to join our digital team in Bromley ( 17 min direct train from Victoria)

The Role

As the SEO (Search Engine Optimisation) Manager for Direct Line Group, you will be responsible for analysing, managing and improving the performance of Direct Line Group brands within search engines in order to increase traffic and sales generated. You will also be responsible for managing budgets, contracts and third-party resources.

You will support the Product Manager to develop and evolve the SEO strategic vision and support the the Product Owner to develop and refine the SEO delivery roadmap for the core Direct Line Group brands

The SEO Manager will analyse performance against KPIs and competitor set, using data to drive optimisations and product strategy and be accountable for the agency relationship ensuring best practice recommendations are delivered and value is added in the areas that will have the biggest commercial impact.

In addition to this, you will be placed within an Agile Scrum Team who will be responsible for delivering any recommendations made.

Key Skills and Experience Required                                                                                                     

  • Passionate about SEO
  • Comfortable working independently as well as managing a working relationship with an SEO agency
  • A strong understanding and ability to communicate SEO to non-technical and technical people alike
  • Basic commercial understanding and a consideration of the wider impact of any recommendations made
  • Able to explain complex tasks to people with minimal technical experience
  • Fast learner that is comfortable developing skill set as well as passing on knowledge
  • An ability to focus on impactful deliverables and identify areas where less focus should be placed
  • Ability to communicate and justify change from a commercial perspective is essential as well as working as part of a tight-knit team.

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts – a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation’s best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Closing date – Undisclosed

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How to Apply

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Job Categories: Management & Executive and Other. Job Types: Full-Time and Permanent. Job Tags: Directline Group, diversity, equality, full time, inclusion, london, London - Bromley, permanent, and SEO Manager. Salary: Competitive.

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