Subject in detail
Marketing is an important function in any organisation and can contribute significantly to its success. Understanding customer needs and behaviours through research, developing campaigns to promote products and services and responding to changes in the market are just some of the responsibilities of a marketer. Marketing embraces psychology and consumer behaviour, economics and accountancy, management and innovation, sociology and culture.
Our BSc in Management with Marketing offers you a solid grounding in the major areas of business practice while providing you with the specialist knowledge and skills required to develop a career as a marketing professional.
- Four-year programme with a 12-month placement in a marketing role
- A strong theoretical and practical grounding in the key areas of management
- Develop specialist knowledge in the field of marketing
- Develop practical and transferable skills such as presentation skills and team leadership
- Excellent graduate prospects in a variety of business-related careers
- Flexible programme structure allows you to transfer to either the BSc in Management or BSc International Management at the end of the first year should you wish
This programme’s first intake will be in 2014, subject to final University approval.
Teaching and learning
You’ll be exposed to a variety of teaching methods including lectures, seminars, project work, presentations and practical workshops.
You may be asked to analyse case studies or video-based material, take part in a role-play, or visit companies and other organisations throughout the programme.
Each student is allocated a personal tutor where one-to-one academic support is given to help you with your learning throughout the duration of your course.
The University’s online learning support system, Moodle, is available to all students.
Methods of assessment
Units are assessed individually with methods of assessment varying according to the nature of the subject being taught. Methods of assessment are likely to include unseen examinations, practical reports, essays, oral & poster presentations, data interpretation, problem solving, placement report and project report.
Units & programme structure
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