Nyong’o we salute you. For your beauty, your talent, your grace – but most importantly for your voice and honest sharing of the fact that having felt so underrepresented by the entertainment industry as a young girl of Kenyan descent growing up in Mexico City, that you wished you “would wake up lighter skinned.”
Despite the number of ethnic icons that have sprouted over the years we hardly find images that mirror these developments. Why is it that it’s so hard to find something that relates to you without footslogging around the streets before you find a shop hidden in the corner laden with ethnic goodies? You only have to walk a few yards to witness a street bustling with an array of colour palettes, but miles before you can purchase a product that relates. Social representation is a way of anchoring an accurate portrayal of diversity and we are still drastically lacking in this department.
It’s an easy task conforming to what the majority deem as socially acceptable, and it’s even easier to sit back, forget and accept the status quo. Forgetting was certainly not the case for the founder of Color blind Cards, Jessica Huie, who saw it as her personal mission for her daughter and every daughter and son, to fill the gap by creating a line of greeting cards that showcased individuality through images that encapsulated the beauty of diversity.
The news of Color blind Cards launching in 27 of ASDA’s largest stores, is something that may take us one step closer to getting a high-street that mirrors our people. It’s so important that our children can see themselves represented so they in turn can feel a sense of self-worth, appreciation and know that they are ENOUGH, just as they are.
Eradicating people from feeling marginalised is why media and high-street representation of all ethnicities is so important.
If there are no positive images within the ethnic culture, then the mind has no choice but to facilitate negative thoughts. Breaking free from rigid stereotypical views and barriers, brought on by social myths hold a community back that are capable of relishing in glory. As Color blind Cards have shown, nothing is impossible and as actress Lupita Nyong’o reminds us in her Oscar acceptance speech “No matter where you’re from, all dreams are valid.”
Support Color blind Cards vision for a high-street as beautifully representative as the people whose cash keeps it churning. By buying one card from any of the 27 ASDA stores who will be giving Color blind Cards a trial from March 31st, you’ll be contributing to a vision so much bigger than greeting Cards.
For a full list of ASDA stores stocking Color blind Cards visit http://personalise.colorblindcards.com/blog/
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